Stop paying Facebook to reach people who can not hire you.
Most tradie Meta Ads reach renters, people three suburbs over, and people who will not need a tradie for another two years. We fix the targeting before we touch the budget.
// Why spend leaks
Why most tradie Meta Ads waste money
Facebook and Instagram can generate consistent trade leads. Most campaigns do not because the setup assumes Meta works like Google.
Leak 01
Targeting everyone in a 50km radius instead of the homeowners who actually hire tradies.
Leak 02
Boosting a post instead of building a real campaign with an offer and a clear call to action.
Leak 03
Running brand awareness when the goal is inbound calls this week, not brand recall next year.
Leak 04
No retargeting, so the warm audience who visited the website never sees the business again.
Leak 05
Creative that looks like a corporate ad instead of a tradie talking to a neighbour.
Homeowner targeting
Property data, suburb radius, and life-event signals narrow the audience to people who own homes and are likely in a renovation or repair cycle.
Job-specific creative
Each ad group speaks to one job type. The roofing ad does not mention gutters. The kitchen reno ad does not mention bathrooms. Specificity wins clicks.
Warm audience retargeting
Website visitors, video viewers, and people who engaged with previous ads see a follow-up offer. That warm pool closes at three to four times the rate of cold traffic.
// Process
How the work runs
Audience first
We map the homeowner profile, suburbs, property type, and life events that match your best job types before we build anything.
Offer and creative
We write the offer, headline, and hook around the job the customer actually has right now, not your brand story.
Retargeting stack
Warm audiences who visited your site or engaged with your content get a different ad to the cold audience. That gap is where most budgets leak.
Lead quality loop
We track which Meta leads became real calls and jobs, and cut the audiences and creatives that only produce enquiries that go nowhere.
No mystery retainers.
You see the setup, base management, and spend percentage before a call. No hidden platform fee and no report designed to dodge the real number.
Setup
One-off setup for account structure, tracking, launch assets, and first campaign build.
$795 + GST
Monthly base
Base monthly management for optimisation, reporting, and ongoing account work.
$525 + GST
Management
$500 monthly minimum so small accounts still get proper attention.
15% of spend + GST
Google Ads setup starts at $795 + GST. Google Ads monthly base starts at $525 + GST. Management is 15% of ad spend + GST, with a $500 per month minimum.
Client quote placeholder from a landscaper who switched from boosted posts to a proper Meta campaign and cut cost per lead by more than half.
Meta Ads testimonial
Client quote placeholder from a kitchen renovation company that used Meta retargeting to follow up website visitors and doubled their close rate.
Meta Ads testimonial
FAQ
Questions trade owners ask
Is Meta Ads right for my trade?+
It works best for planned work like renovations, landscaping, fencing, and HVAC upgrades rather than pure emergency call-outs. For emergency trades, Google is usually the sharper tool. The audit tells you which channel suits your mix.
What budget do I need to start?+
A useful Meta test usually needs at least $30 per day to gather signal. Under that and the algorithm does not have enough data to optimise. We set the starting allocation based on your trade and suburb competition.
Do you make the creative?+
We write the copy and brief the creative. If you have job photos or short clips from site, those outperform anything we could produce from stock. Phones work fine for trade creative.
Can you run both Google and Meta together?+
Yes. The accounts stay separate and optimise independently. Where it makes sense, the Meta retargeting can pick up warm audiences who found you via Google search but did not call.
Want to see where your Meta budget is actually going?
We will audit your current Meta setup before recommending a single dollar of new spend.