// AI Google Ads · Australian trades
Turn trade searches into booked jobs.
Elite Systems AI builds and optimises Google Ads for trade businesses that want more phone calls, better job types, and a clean view of what each lead costs.
Your Plumbing Co
North Brisbane plumbing team
Budget Plumbing Ads
Broad promise, weak suburb match, no clean call tracking.
Another Local Plumber
Broad promise, weak suburb match, no clean call tracking.
Better intent beats bigger spend.
The goal is not more clicks. It is the right suburb, the right job, the right hour, and a phone call you can actually attribute.
31
tracked calls
12
quoted jobs
5.2x
model ROAS
01
Tracked system
Search, Maps, calls, forms, and booked work connected in one loop.
24/7
AI network effect
The model learns from patterns across accounts, not guesses inside one campaign.
$795
Clear pricing
Setup, base management, and ad spend percentage are public before you enquire.
// Why spend leaks
Why most trades Google Ads fail
Most trade accounts do not fail because Google Ads is broken. They fail because the account cannot tell a profitable job from a noisy click.
Leak 01
Broad match keywords chew through the budget before the best suburbs see the ad.
Leak 02
No proper call tracking means good jobs and wasted calls look the same in reports.
Leak 03
After-hours searches get ignored even though urgent trade jobs often happen then.
Leak 04
Generic agency copy makes a licensed local trade look like every other result.
Beat your competitor before you lift the budget.
Drop in a competitor and see where they are strong, where they are exposed, and what your first move should be.
// Process
How the work runs
Find the job types
We map the suburbs, search intent, margins, and jobs you actually want more of.
Build the account
Campaigns, landing paths, conversion tracking, and call signals are set up cleanly from day one.
Optimise daily
The AI watches account signals and competitor movement so weak spend gets cut quickly.
Report in plain English
You see calls, leads, job value, and next actions instead of vanity metrics.
Do the maths before the spend.
Simple model: estimated leads at $85 each, 35% of leads becoming quoted jobs, and revenue based on your average job value.
29
leads
10
jobs
$8,500
revenue
3.4x
ROAS
The account gets smarter as the network gets smarter.
We are not an agency that bolted on AI. Elite Systems AI uses cross-account learning to spot which trade searches, offers, suburbs, and conversion paths deserve more budget.
Zac Nielsen is on the work.
You are not passed from sales to a junior account handler. Zac is the named operator for the strategy, account direction, and AI optimisation system.
Client quote placeholder from a plumbing owner after first case study.
Trade owner testimonial
Client quote placeholder from an electrical or HVAC owner after first cohort.
Trade owner testimonial
No mystery retainers.
You see the setup, base management, and spend percentage before a call. No hidden platform fee and no report designed to dodge the real number.
Setup
One-off setup for account structure, tracking, launch assets, and first campaign build.
$795 + GST
Monthly base
Base monthly management for optimisation, reporting, and ongoing account work.
$525 + GST
Management
$500 monthly minimum so small accounts still get proper attention.
15% of spend + GST
Google Ads setup starts at $795 + GST. Google Ads monthly base starts at $525 + GST. Management is 15% of ad spend + GST, with a $500 per month minimum.
FAQ
Questions trade owners ask
Do you only work with trades?+
This site is built for Australian trade businesses. Plumbers, electricians, builders, HVAC, roofers, landscapers, concreters, and similar local services are the core focus.
How fast can Google Ads start producing leads?+
Most accounts need two to six weeks to gather enough signal. The goal is not a launch spike. It is a system that learns which jobs, suburbs, and keywords are worth paying for.
Can you beat a competitor already running ads?+
Often, yes. We look at their visible offer, search coverage, review signals, ad copy, landing path, and tracking gaps before recommending a spend plan.
Who is actually running the account?+
Zac Nielsen is the named operator. Elite Systems AI runs the strategy, AI optimisation system, and account direction without hiding behind a faceless agency layer.
Find the leak before you spend more.
Start with the free competitor check, then book the audit when you want the full account teardown.