Straight talk on Google Ads for tradies.
No fluff. No agency spin. Just what is actually working in trade Google Ads right now, from accounts we run every week.
Topics dropping first.
Why broad match is costing you 40% of your budget
The single keyword setting that lets Google spend your money on searches that will never become a booked job.
Coming soonCall tracking: the one thing most tradies skip
Without call tracking, your account can not tell the difference between a missed call and a booked job. Here is how to fix that.
Coming soonThe after-hours emergency campaign that actually works
How to set up a separate campaign that only runs when your competitors go dark, and why that is where the margin lives.
Coming soonWhat a good cost per lead looks like for your trade
Benchmarks by trade type and suburb competition so you know whether your account is performing or leaking.
Coming soonGoogle Business Profile basics every tradie should know
The free listing that often beats paid ads for local search intent. Most tradie profiles are half-finished.
Coming soonLanding pages that get the call
The five elements that separate a landing page that converts paid traffic from one that sends it to the back button.
Coming soonWant to talk through your account now rather than wait?
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