Free tools for trades

Find the leaks before you spend more on ads.

Fast, plain-English checks for Australian trade businesses that need more calls, better quote requests, and less wasted Google Ads budget.

Beat Your Competitor

Put your site against a rival tradie and see who is easier for Google and customers to trust.

Crawl your website now and score the basics that turn ad clicks into calls and quote requests.

Get a human review of your Google Ads account, waste, tracking, keywords, and lead quality.

Get a written review of your website's local SEO, mobile conversion path, proof, and quote flow.

Need the human read?

Zac reviews the account and website context behind the numbers so the recommendation matches how trade leads actually buy.